Giveaways are those promotional merchandise, promotional items, promotional products, promotional gifts, or advertising gifts. These are articles of merchandise that are branded with a logo and used in marketing and communication programs. They are given away to promote a company, corporate image, brand, or event. These items are usually imprinted with a company’s name, logo or slogan, and given away at trade shows, conferences, and as part of guerrilla marketing campaigns.

Promotion is one of the four elements of marketing mix (product, price, promotion, distribution). It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer’s purchasing decision.

A target customer or target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy. The target market and the marketing mix variables of product, place (distribution), promotion and price are the two elements of a marketing mix strategy that determine the success of a product in the marketplace.

A trade display consists of the physical screens, banners and other paraphernalia used to fill a temporary stall or booth at a trade fair or convention. The displays vary greatly in size, cost and complexity, but all are designed to visually represent a specific interest. Companies typically rent exhibit space from show organizers and then, design trade show displays to attract the attention of visitors and attendees at the trade show. Trade show displays usually use bold images and catch phrases, in an attempt to lure attendees to their exhibit space, so that they can give a sales pitch or hand out brochures.

A trade show (trade fair or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent market trends and opportunities.